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How to Rank Your Real Estate Website Top 1 on Google Above All Your Competition (Step by Step)

Writer's picture: Arrow Miller Arrow Miller

Updated: Sep 26, 2024


How to Rank Real Estate Websites

The best way to rank your Real Estate website on the top of the search engines is following this guide.

 


 

If you're reading this, it's probably because you're in the real estate business and you're looking to boost the online presence of your website. You've come to the right place! I'm here to take you by the hand and guide you on a journey through the vast landscape of Search Engine Optimization (SEO). We're going to climb the Google rankings together, and I promise to make the trip as entertaining as possible.


get ready for an in-depth, step-by-step, and (yes) even fun guide to catapulting your real estate website to the number one spot on Google.

 
 

Specific SEO for Real Estate: The Secrets That Your Competition Doesn't Know


how does SEO for real estate differ from other niches, and why should you care? You see, every industry has unique characteristics and needs, and the real estate industry is no exception. The way people search for homes, the kind of information they look for, the local aspect of the business, the intense competition - all these factors make SEO for real estate a unique beast. And that's precisely why generic SEO strategies often fall short.


As an SEO expert who's been around the block a few times (pun intended), I've discovered a few industry-specific strategies that most of your competitors aren't aware of. Here are my top secret tips:


The Power of Hyperlocal Content

When it comes to real estate, location is everything. And the same applies to real estate SEO. One of the most effective strategies is creating hyperlocal content. This is content that targets very specific areas within a city or town.


Instead of focusing only on city-level content such as "Real Estate in New York City," create neighborhood-specific content like "Charming Townhouses in the Upper East Side" or "Luxury Lofts in SoHo." This strategy allows you to capture long-tail keywords that your competitors might overlook and attract highly targeted traffic.


The Importance of Schema Markup

Schema markup is a form of microdata that helps search engines better understand the content on your website. But here's the kicker: very few real estate websites are using it. By incorporating schema markup, you can give search engines detailed information about your listings, including the property type, location, price, number of bedrooms, etc.


This can result in rich snippets appearing in the search results, such as star ratings, images, or other relevant details. These rich snippets can significantly increase your click-through rates and improve your visibility in search results.


Leveraging Real Estate Directories

Online real estate directories like Zillow, Realtor.com, and Trulia can be a gold mine for backlinks and referral traffic. But how do you make the most of these directories? The key is to create detailed, engaging listings and to encourage your clients to leave reviews.


Having a strong presence on these platforms can not only drive traffic to your website but also boost your reputation and credibility. Plus, these directories often rank high in search results, so they're a great way to get seen by potential clients.



List Of The Best Real Estate Directories


​1

​DA 90

2

DA 89

​3

DA 86

​4

​DA 75

​5

DA 80

6

DA 84

7

​DA 60

8

DA 74

9

DA 73

10

DA 48​

11

​DA 73

​12

​DA 90

13

​DA 78

​14

DA 64

​15

​DA 78

​16

​DA 82



Using 3D Tours and VR

In the era of COVID-19 and beyond, 3D tours and VR experiences have become an essential feature for real estate websites. But did you know they can also boost your SEO?


Firstly, they keep visitors on your site longer, which signals to search engines that your website provides valuable content. Secondly, they can make your website more link-worthy. People are more likely to link to your listings if they offer an engaging 3D tour or VR experience.


Optimizing for "Near Me" Searches

More and more people are using "near me" searches when looking for services, including real estate agencies. To capitalize on this trend, ensure your website is optimized for local searches. This includes claiming your Google My Business listing, getting positive reviews, and incorporating local keywords into your content.


Remember, the real estate market is a local game. The more you can demonstrate your knowledge and involvement in the local community, the more you'll stand out in search results.

These are just a few of the many specific strategies for real estate SEO that most of your competitors aren't utilizing. By implementing these tips, you can get ahead of the curve and capture more leads from organic search. So go forth and conquer the world of real estate SEO!



The Best Tools for Your Real Estate SEO

From keyword research and content optimization to backlink analysis and local SEO, there's a tool for every aspect of your real estate SEO strategy. Here's a curated list of the most effective tools that are key to unlocking your digital dominance in the real estate market:


SEMrush is a comprehensive SEO tool that offers a wide array of features essential for your real estate SEO journey. With its keyword research tool, you can identify valuable long-tail keywords for your hyperlocal content strategy, analyze your competitors' top keywords, and track your keyword rankings.


SEMrush also has an SEO content template feature that can help you create SEO-optimized content based on the top 10 ranking pages for a specific keyword. And with its backlink analysis feature, you can reveal your competitors' backlink strategies and uncover new link building opportunities.


2. Ahrefs

Ahrefs is another powerful SEO tool that excels in backlink analysis. Its Site Explorer feature allows you to analyze your competitors' websites, discover their most linked-to pages, and identify where their backlinks are coming from. This is a great way to uncover opportunities for your own link building strategy.


Ahrefs also offers a robust keyword explorer tool that provides keyword difficulty scores, search volume, and keyword ideas, which is crucial when creating content for your real estate website.


Since local SEO is pivotal for real estate success, using a tool like Moz Local can greatly enhance your local presence. Moz Local helps you maintain consistent business listings across multiple platforms, which is a key factor in local SEO. It also allows you to monitor and manage online reviews and provides insights into your local search performance.


As we discussed earlier, schema markup can significantly enhance your visibility in search results. Schema App is a tool that can help you implement this markup on your website without needing to write a single line of code. It offers a simple interface to create and manage your schema markup, making it an indispensable tool for your real estate SEO toolkit.


Google My Business isn't just a tool - it's a must-have for any local business, including real estate agencies. It allows you to manage how your business appears in Google Search and Maps, respond to reviews, and post updates about your business. Plus, it's free!


If your website is built on WordPress, Yoast SEO is a must. It's a plugin that helps you optimize your web pages and blog posts for search engines. It provides readability analysis, keyword optimization, XML sitemap creation, and more. It can be a real game-changer, especially if you're new to SEO.


Last but certainly not least, Google Analytics provides invaluable insights into your website's performance. It allows you to track your traffic sources, monitor user behavior, and measure the success of your SEO efforts. Understanding these metrics is vital for refining your strategy and making data-driven decisions.


Armed with these tools, you're well-equipped to conquer the real estate SEO labyrinth. Remember, SEO is an ongoing journey, not a one-time task. But with persistence and the right tools, your real estate website can rise to the top of the SERPs and attract more potential clients. Onward to digital dominance!



Discover Dare a Design: Your One-Stop Solution for Real Estate SEO, Copywriting, and Web Design Services

Navigating the digital landscape of real estate can be a formidable challenge, especially when you're juggling SEO, copywriting, and web design. Wouldn't it be wonderful if there were a single, reliable agency that could handle all these aspects, providing top-notch services tailored specifically for your real estate business?


Dare a Design is a leading web design agency based in Canada and the United States, renowned for its cutting-edge services in real estate SEO, copywriting, and web design. But what sets Dare a Design apart from the crowd? Let's delve into the unique offerings that make this agency the go-to choice for real estate professionals:


Real Estate SEO

Dare a Design has carved a niche in real estate SEO, helping businesses optimize their online presence to attract more organic traffic and drive more leads. Their team of SEO experts understands the unique nuances of the real estate industry, implementing strategies like hyperlocal content, schema markup, and local SEO to ensure their clients stand out in the crowded real estate market.


With their comprehensive SEO audits and bespoke strategies, Dare a Design doesn't just promise results - they deliver.


Copywriting Services

In the world of real estate, the power of persuasive, engaging content cannot be overstated. "Dare a Design" boasts a team of skilled copywriters who excel at crafting compelling property descriptions, blog posts, and web content that resonates with your target audience and compels them to take action.


Their copywriters don't just write content - they tell stories that captivate your audience, showcase your properties, and reinforce your brand.


Web Design

A website is your digital storefront, and Dare a Design is all about creating stunning websites that leave a lasting impression. Their web design services are tailored to meet the unique needs of real estate businesses, offering responsive design, user-friendly navigation, and visually appealing layouts that highlight your listings and services.


Dare a Design understands that in the real estate industry, a picture is worth a thousand words. That's why they incorporate elements like high-quality images into their web design, providing an interactive and immersive experience for your website visitors.


Beautiful Real Estate Website Designs


Real Estate Website Design Services


 

Real Estate Website Design Services


 


Websites for Real Estate agents


 


Real Estate Web Design


 

Exceptional Customer Service

What truly sets Dare a Design apart is their dedication to customer service. They believe in building long-term relationships with their clients, providing continuous support, and adapting their strategies to the evolving needs of your business.


With Dare a Design, you're not just hiring a service provider - you're partnering with a team that's genuinely invested in your success.


So, if you're ready to elevate your real estate business to new heights, Dare a Design is the partner you've been looking for. With their expertise in SEO, copywriting, and web design, they're ready to help you dominate the digital landscape. Dare to dream, dare to innovate, dare to stand out - with Dare a Design.



Link Building Services for Real Estate Websites: How Dare a Design Can Propel Your Online Presence

In the dynamic world of SEO, link building holds a special place. It's one of those crucial strategies that bridge the gap between being visible and being dominant in the online sphere. This holds especially true for real estate websites where competition is fierce and standing out is the name of the game. The question then arises - how can you harness the power of link building to propel your real estate website to new heights?.


Dare a Design, a leading web design and SEO agency, offers specialized link